Your Key benefit statement:

Why is your business an ideal choice for your ideal customer?

--- this statement should address the needs of your ideal client

------ type of person that is your ideal client

------ what they want to achieve

------ why you think they want this.

--- how you can uniquely help them.

Your Call to action

Do you want your website visitor to:

--- call you?

--- request a quote?

--- purchase a product,

--- sign up for your course,

--- subscribe to your newsletter or podcast,

Try to pick one action as your priority.

Try to find a visual that would attract the attention of your ideal customer.

Help them to understand Who You Are

Show that your business is reputable and trustworthy

--- provide some detailed information about your background and experience. Answer:

----- Who is behind business?

----- Who will be responsible for what they will experience with your company?

----- information about the business owner

----- Your professional background - what qualifies you to offer these products/services?

----- Something about yourself to showcase your personality.

Your potential customers will want to know how your business is qualified to help them?

--- Your "business's" experience and qualifications.

------ How long have you been in business?

------ Have you earned any degrees, have specific training or relevant experience

------ Are you a part of any relevant Professional Associations?

------ Have you earned any relevant awards or accreditations?

What are your company's core values

--- Show them why your business might be one they want to do business with

--- What knowledge and/or experience might you deliver to them

Additional elements to consider including

--- An overview of the company

--- The background and history of the company

--- The owner’s biography/history

--- Team bios (if you have additional people in your organization)

--- Your Location, service, or distribution areas (U.S., Worldwide, city?) if applicable

--- Your Company values (mission statement)

--- Company Accreditations, awards, and/or endorsements